Projects

Integration Management Office: Co-led the integration management office (IMO) planning for a biotech sector acquisition. Led the analysis of technology platform assets for seamless integration into the acquiring company. Collaborated closely with both organizations before regulatory approval, developing a detailed asset integration plan, defining resource needs, and creating financial models to forecast acquisition outcomes and synergies.

Post-Merger Integration (PMI) and growth strategy: Led the post-merger integration of a Turkish packaging material manufacturer to a global leader in pharma and personal care packaging solutions company. Managed multiple workstreams, including commercial, finance, IT, HR, legal and communication. Collaborated with the newly appointed director of the new entity to create a growth strategy in the Middle East, Africa, Turkey and Eastern Europe.

Post-Merger Integration (PMI) / Carve-out / Portfolio takeover / Commercial launch: Orchestrated seamless integration for a PE-owned German and Global French pharma company spanning 10+ countries and 100+ products, generating +€150M. Key focus areas included regulatory, quality, supply chain, Track & Trace, with substantial involvement in commercial and IT functions. Project lasted for 10 months, my client exceeded commercial expectations.

Carve-Out / Post-Merger Integration of two Biotech companies: Served as Senior PMO Lead and was responsible for the entire programme. A small Biotech company received full commercial rights of a drug co-developed with a global Biotech company in Europe. The programme involved transferring business units in European countries, commercial & medical strategy of the drug, all regulatory, medical safety and clinical studies as well as manufacturing capabilities.

Strategy design, carve-out and launch management for a Data Centre and International Connectivity company: Led the strategy development of a Data Centre and Connectivity company. The client is carved out of a large telecom group and setup as an independent and neutral company who will serve local and international markets. I also contributed to launch management and carve-out phases of the project, helping the client design their organization, setup operating model and create a product roadmap.

Corporate Due Diligence for Buy Side – Data Centre and Cloud Company:  Created a red-flag report and helped building the full report on the target company. Detailed analysis of Polish market in B2B telecom services, Data Centre and Cloud Services market has been done. Company strategy, business plan and financial projections have been thoroughly examined, potential risks have been identified and possible remedies have been introduced.

Due diligence of an electronics retailer: Led a due diligence project of one of the largest IT Distributor companies in Turkey, with a revenue of $450M in 2010.

Organization Design and HR Framework Development – Industrial Manufacturing / Non-Profit Organization / Cybersecurity Services Provider: Directed transformative organizational redesign projects for multiple companies in a variety of sectors. The projects encompassed a complete functional restructuring, the development of a titling framework, performance management framework, competency framework, succession management framework, and a new HR operating model. All frameworks are scheduled for implementation this year, driving enhanced organizational efficiency.

Setting up a Corporate Responsibility (CR) Program and preparation for CR reporting: Led the planning phase of four Corporate Responsibility (CR) initiatives for a German Pharma Company with multiple workstreams and stakeholders (R&D, commercial, medical, product safety, etc..). Coordinated efforts for preparation of a second ESG rating assessment and first ever GRI based CR reporting which included design of a web-based platform to collect and manage necessary documentation as well as working with all departments to guide them and clarify what they want to include to the report at the required level of detail.

Global Transformation – Marketing Centre of Excellence Setup, Digital Marketing, Marketing Organisation Restructuring, Strategy, Execution Planning Process Re-design, and Sales enablement digital tool selection & implementation: Led and delivered multiple initiatives within a corporate transformation programme. Work included designing and implementing a marketing centre of excellence, building digital marketing capabilities, re-structuring marketing departments and job descriptions, re-designing corporate strategy and execution planning processes and digital sales enablement tool selection & implementation planning

PMO setup for a transformation programme: Designed a PMO unit as a part of a +$150M corporate restructuring programme which encompasses an overhaul of business processes and a 4-year IT implementation for a leading regional group based in Turkey. Managed the first two phases of the programme. Trained local personnel to continue managing programme

Digital strategy and roadmap design with internal change management: Digital strategy design, digital product development, design of new sales processes and internal organisation alignment. The client successfully transitioned to a new business and operating model following recommendations.

Sales channel performance improvement and governance: Led the project to improve and re-structure non-direct sales and distribution channels which generate more than 90% of total sales. The project was a major driver that results a turnaround in market share for the client.

Organizational transformation and strategic workforce management: Managed a re-organization and change management project. The project encompasses a change in the operating model, re-structuring of the organization and strategic workforce planning, which would be tailored based on the new strategy created for the company.

Sales Excellence Improvement: Led re-design of a sales incentive program for the entire sales team, from store agents to VP of sales, in total more than 1500 people in more than 20 positions.

Sales Excellence Improvement: Managed a transformation project where an incentive structure has been designed for all departments and business units, including retail, wholesale, B2B, mobile, gaming.

Customer experience management structure design and web-based app development: Created customer satisfaction indexes for 12 touchpoints and more than 50 roles. Designed and implemented a customer experience management toolkit to manage the performance of each salesperson and customer facing employee in B2B division.

Network and activity-based costing – Pricing review: Developed a costing model, helped integrate the resulting work with overall corporate strategy, enabling the company to overhaul its pricing methodology and to build an EU-compliant costing structure for over 150 services that generate $5 billion / year.

ERP implementation support, process re-design, change management: Led Activity Based Management work stream and a team of 12 consultants to create restructuring plans for the incumbent Russian telecom company with $1.3 billion revenue. Work is expected to significantly improve operational efficiency and performance.

ERP implementation support, process re-design: Designed manufacturing processes for an ERP implementation for leading canned food manufacturing company.

ERP implementation support, process re-design: Reengineered corporate processes and determined ERP requirements involving an international FMCG company and an industrial forestry products company. The work resulted in a decrease of 20% in process lead time.

Strategy design, carve-out and launch management for a Data Centre and International Connectivity company: Led the strategy development of a Data Centre and Connectivity company. The client is carved out of a large telecom group and setup as an independent and neutral company who will serve local and international markets. I also contributed to launch management and carve-out phases of the project, helping the client design their organization, setup operating model and create a product roadmap.

Go-to-market strategy development for obesity and diabetes portfolio in Southeast Asia Market: Created market entry strategy for a global pharmaceutical company in two markets of Southeast Asia Region. Helped create primary research of patients and HCPs, conducted market analysis, ran a high-level financial assessment, created multiple options of market entry roadmaps, and identified target segments. The strategy also involved a minimization of cannibalization as the client already had drugs in the market for the same therapeutic areas.

IT Strategy review and design for Nordic Payment Services Company: Helped IT experts review IT infrastructure and identify potential improvements and changes in-line with current and future business models and geographical presence. Review items included IT organisation, software & tools, hardware, cloud capabilities and processes.

Pricing strategy development and co-pay assessment for a leading pharmaceutical company: Designed qualitative and quantitative surveys with doctors and patients to analyse willingness and ability to pay as well as major impediments against different product selection at different price levels. The study and the subsequent pricing strategy will help client set the right price for the desired segments to achieve maximum financial return.

Growth strategy development for a leading technology and telecom products retailer: Led 3-year strategy development through assessment of 12 potential new business entry options, financial modelling, and high-level market entry strategy development. Designed digital transformation strategy and created annual operating plan for all divisions.

Growth strategy development for a top medical devices company: Conducted market assessment and identified major impediments for market growth. Devised a strategy and developed a program to make the devices more accessible to a larger patient base. Also created an implementation plan for the program execution in the market.

National Strategy Design for Corporate Social Responsibility: Created the first phase report where analysis of current situation in KSA has been thoroughly analysed, best practices have been identified and 15 countries have been examined for benchmarking purposes. We also ran a gap analysis and laid the foundation for development of the national strategy. 

Market entry roadmap for a global pharmaceutical company: Developed an assessment for drug dispensing methods in target market through interviews with various types of healthcare professionals. Identified key mechanisms to deliver the drug to patients for different use cases and treatment facilities (public hospitals, private hospitals, etc..). Created strategic approach for market entry in accordance with the overall commercial strategy and global directives.

Patient assistance program strategy & design for a leading pharmaceutical company, with a focus on their oncology portfolio: Analyzed the current structure of patient assistance programs globally and identified potential application options for the local market. Ran interviews with Key Opinion Leaders (KOL) in government, sector associations, and other healthcare entities. Designed financial models for execution of such programs through different scenarios.

MVNO Market Assessment, Definition of National MVNO Strategy, Development of MVNO Regulation: Created government policies on Mobile Virtual Network Operator strategy and regulation with a significant impact over the telecoms market in the KSA.  

Mobile network investment strategy development: Run the valuation of the spectrum lots and craft investment strategy with spectrum auction experts and senior management of the client. Advisory included more than $1B of investment in the next 10 years. 

Market Assessment, Entry Strategy and Roadmap for an ISP and ICT provider: Led the complete marketing strategy development. Recommendations are used to create a new company to offer internet based services to residential customers.